Crafting digital experiences that convert, retain, and inspire.
I’m a Product Designer with 10 years in B2C, creating mobile and web products that grow through acquisition, engagement, and conversion. I design with data and empathy, and I believe collaboration, feedback, and stakeholder alignment turn ideas into impact. Right now, I’m exploring how AI can elevate design and deliver smarter user experiences. With roots in illustration and animation, I bring creativity, storytelling, and full ownership to every project.
Experience
Co Founder
Inklab Design - Jaipur, India (Remote)
Dec 2023 - Nov 2024
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Built the streetwear fashion brand for the Indian market, from t-shirt design to visual and brand identity.
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Led product strategy, marketing, and social media campaigns, increasing the sales conversion funnel from 1.2% to 2.5%.
Sr Product Designer
Vehiculum GmbH - Berlin, Germany
Jan 2023 – May 2023
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Built and led the vision for a pre-owned car buying platform in Germany, inspired by Amazon’s approach and tailored to local users with a strong focus on user-centered design.
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Delivered a design system that improved consistency and cut component development time by 30%, while managing a team of three designers and collaborating with product, tech, marketing, and sales to align design with business KPIs.
Projects
Defined the mobile-first product vision for a trust-centric used car platform at Vehiculum.
Improving efficiency by 30%, reducing inconsistencies by 90%, and creating a scalable foundation across web and native.
Career Break & Relocation
Moved to Berlin, Germany
Mar 2020 – Jun 2022
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During this period, I explored my artistic side through creative projects, while also creating and growing an Instagram account with around 15K followers that broadened my design perspective.
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Artwork featured in Florence Contemporary Gallery and Creative Gaga's Best Indian Illustrator.
Projects
Illustrations shaped by memory, influence, and moments I’ve held on to.
Lead UX Designer
Infoedge India Ltd | Noida, India
May 2018 – Dec 2019
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Oversaw the complete design process for Android, iOS, and web platforms for a jobseeker product, with a strong focus on user centricity and data-driven decision making.
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Released a new version of the iOS app, serving a user base of around 8 million, and achieved a 25% increase in engagement.
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Contributed to the recruiter-side platform, ensuring seamless integration between both sides.
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Led a team of four designers and worked closely with product, tech, and marketing teams to align user insights with business goals.
Projects
Redesigning Naukri’s iOS App for Better Job Discovery and User Engagement.
Sr UX Designer
Infoedge India Ltd | Noida, India
Jun 2016 – May 2018
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Streamlined the job seeker registration process, increasing conversion by 15.8% and boosting user acquisition. Contributed to the recruiter-side platform for seamless integration between both platforms.
Projects
Redesigned onboarding flow, 15.8% boost in conversions through personalization.
Interaction Designer
Infoedge India Ltd | Noida, India
Jan 2014 – Jun 2016
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Enhanced the visuals and user interfaces of Naukri’s Android and iOS job seeker apps to improve accessibility, boost engagement, and created a component library to ensure consistency across platforms.
Sr Visual Designer
4 Design - Delhi, IndiaMar
2012 – Feb 2013
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Delivered branding and visual design solutions for local businesses.
Graphic Designer
Myoho Communication - Delhi, India
Aug 2011 – Dec 2011
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Delivered branding and visual design solutions for local businesses.
Education
Indian Institute of Technology, Bombay
M.Des in Animation Film Making
2009 - 2011
College of Art,
Delhi
BFA in Applied Art
2005 - 2009
Highlights
Featured Illustrator
CG’s Best Indian Illustrators - VOL 2
2022
Featured Artist
Florence Contemporary Gallery - ISSUE 2
2020
1st Prize
Cosplay contest by ESL Play @ Dew Arena 2.0
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2017
1st Prize
Delhi Comic Con - Cosplay Championship
2016
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