Naukri : Job Search iOS App Redesign
Infoedge India Ltd
(Job search platform)
Background
Naukri, India’s largest job search platform, serves over 45 million users across Web, Android, and iOS. Yet, despite this scale, the iOS app lagged far behind in experience and impact. It accounted for just 15% of users, primarily high-intent users with rich profiles but suffered from an outdated UI, incomplete features, and a disjointed experience.
Internally, Naukri was shifting toward an app-first ecosystem strategy. With Android and Web evolving rapidly, iOS was the missing puzzle piece.
Business Goal
Unify the product ecosystem by aligning iOS with Android and Web to unlock greater engagement.
Design Goal
Deliver a modern, cohesive iOS experience that enhances job discovery and surfaces Naukri’s core services clearly.
Task
The redesign wasn’t just about aesthetics, it was about rethinking how users discover opportunities on Naukri. As Lead Product Designer, my role was to drive this transformation.
From defining the roadmap and key metrics, to collaborating deeply with stakeholders, I led the initiative end-to-end from research and concept to final handoff.
Team
2 designers, 1 PM, 1 researcher, 2 developers & tech lead
Stakeholders
Design head, CPO, CTO, Product Head
Actions
With clear goals in place, it was time to move from insight to execution. This phase brought together cross-functional collaboration, rapid prototyping, and continuous testing to transform strategy into tangible outcomes.
Research & Problem Framing
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Combined app analytics, user reviews, UX audit, and benchmarking.
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Identified 3 core gaps: feature parity, poor navigation (hamburger menu), outdated visuals.
Define Objectives & Prioritize
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Prioritized job discovery, navigation, and feature completeness
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Registration deprioritized (complex scope), Company Insights marked as a new feature for future implementation (requires 3rd party data integration).
Design Exploration & Feedback Loops
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Created new IA in collaboration with users through card sorting and tree-jacking.
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Introduced bottom navigation (Jobs, Applies, Profile, Messages, More) to surface key user flows and improve job discovery through clear tab segmentation.
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Explored multiple UI directions using the existing component library.
Prototype
Testing
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Tested with 8 users using Marvel.
Conducted usability sessions, first-click tests, think-aloud protocol. -
78% of users were able to easily locate their desired section, including Resume Builder, within 10 seconds. 85% rated the new navigation intuitive and clear.
Handoff
& Rollout
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Shared designs via Zeplin; worked closely with devs through grooming sessions.
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Rolled out in phases (10% → 100%)
Result
+17%
Job Discovery CTR
+33%
App Engagement
4.5
App Rating (up from 3.4)
+10%
Profile Completion
-22%
Uninstall Rate
-
Users found the app modern, clear, and easier to navigate
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Recruiter communication felt more streamlined
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Missing features like My Applies and Resume Builder are greatly appreciated
Learnings
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Start small, scale smart: iOS was a perfect sandbox to test high-impact ideas.
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Design is negotiation: Balancing feasibility, user needs, and business value is critical.
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Consistent feedback loops made our execution stronger and more focused.
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Design systems matter: Leveraging shared components ensured brand consistency and faster dev turnaround.
What’s next
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Expand redesign to Android/Web
Integrate Company Insights
Personalization & smarter onboarding
Thanks for making it all the way!
